I make complicated things simple.

Most organizations do not lack a story. They struggle to make people understand why it matters.

For more than 25 years, I have helped solve that problem at the intersection of marketing and technology.

I started in 2001 with responsibility for both IT and marketing at an architecture firm in Dallas. I have worked across both disciplines ever since.

I later joined the senior executive staff at Trinity Fellowship, overseeing creative, media technology, marketing, and retail operations. When the organization outsourced its creative and advertising work, that engagement became the foundation of ThreeLeaf.

ThreeLeaf grew into an advertising, digital, and software firm serving financial institutions, hospital systems, public companies, nonprofits, colleges, and startups. I led brand and communications as an agency partner to Happy State Bank through a period of rapid growth. I architected communications for United Regional’s Epic transition, directed custom software projects, and produced a United Way-commissioned documentary that received worldwide distribution.

I have also rebuilt brands for publicly traded companies, where every word had to stand up to investors, regulators, employees, and the market.

Different industries. Same job: take something complicated and make people care about it.

Today, as CTO and CMO of Realty Dots, I have led an AI real estate platform from seed financing through complex real estate regulations to product launch and statewide deployment, then rebuilt it on an agentic AI architecture. I also launched AVA Luxury Reels, an AI video product available in the App Store. Through ThreeLeaf Digital, I design multi-agent AI systems that automate real marketing and operations work, and I train leaders to use them.

I am at my best tackling difficult problems, leading strong teams, and bringing brand, technology, communications, and execution together. I am interested in work that matters and the opportunity to build it with good people.